Ellen’s Story

Ellen’s Story

I’ve always tried to take very good care of my skin. But as I got older (and much, much wiser), I noticed that my skin was getting drier and needed a gentler approach. So I turned to my friend Victoria Jackson, an expert and beauty authority with over 30 years in the business.

Together we came up with an easy-to-use system that works for my skin, your skin… all skin types.

It’s not about “anti-aging” because I think aging is a good thing. It means you’ve lived a lot, learned a lot — and hopefully laughed a lot! I want to embrace life and want others to do that, too, with the support of skincare that gives you real, age-positive results.

We’ve harnessed the power of some of the earth’s most innovative, ingredients to address the laugh lines you might’ve gained along the way. And I didn’t want to compromise the things that matter to me — caring for yourself, animals and the planet. I want to keep laughing, just with fewer laugh lines and wrinkles.


Ellen DeGeneres, Co-Founder

Tree Branch Leaves

On good authority

Like most big ideas, partnering with the right people to pull them off successfully makes all the difference. That’s why Ellen turned to Victoria Jackson, who’s famous for doing just that: making a difference.

Victoria Jackson,

As founder and CEO of the global brand, Victoria Jackson Cosmetics, Victoria revolutionized the beauty industry with a more natural approach to makeup. As creator of the “no-makeup makeup” movement, she produced the first-ever infomercial promoting this type of product. It was the formula for success, with her brand gaining a following of more than two million loyal customers and creating over 600 products.

Victoria’s role as a goodwill ambassador for makeup evolved into being a passionate activist on behalf of women’s empowerment and entrepreneurship — founding the Guthy-Jackson Charitable Foundation (GJCF) as well as spending countless hours volunteering at correctional facilities, hospitals and supporting youth. In 2017, Victoria was inducted into the National Women’s Hall of Fame in recognition of her distinguished achievements as an entrepreneur, innovator, author, philanthropist and mother.

Victoria brings this same passion and dedication to Kind Science, helping to source the finest ingredients from across the globe to create toxin- and cruelty-free formulas that are both effective and gentle — underscoring the mantra, “Kind Science is everything you need, nothing you don’t.”