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  • How We Formulate

What we’re made of…

When it comes to creating our science-backed formulas, what we leave out is as important as what we put in — and we'll strive to be transparent with you along the way.

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  • Give full transparency into our ingredient lists

    do not use any umbrella terms to hide select ingredients

  • Design all formulas to be 100% vegan or 100% vegetarian

    contain cruelty-free honey extract: Gentle Cleanser, Firming Serum, Hydration Cream, Micro Exfoliant+

  • Sustainably source ingredients

    source botanical ingredients from suppliers that promote sustainability and minimizing environmental impact

  • Cruelty-free testing

    meet the stringent standards of the Leaping Bunny cruelty-free certification

  • Crowdsource suggestions from others, too!

    encourage vendor partners to help us evolve our formulations and sustainability efforts in tandem with the latest findings and innovation

…and what we’re not.

We leave out more than 1,300 strictly banned ingredients in Europe as well as other harsh chemicals, fragrances and preservatives that can be hard on aging skin.

  • Parabens
  • Fragrances
  • Triclosan
  • Dyes
  • Mineral Oil
  • Sulfates
  • Formaldehydes
  • Phthalates
  • Micro-Beads